Lighting

• Linked to what we want to focus on
• Think about the time of day to shoot: golden hours
• Big changes in natural lighting can impact continuity
• Time of day you wish to depict
• Lack of consideration of lighting can make your adverts appear sloppy
• Indicates high or low quality - usually is more of the case of how well its done
• Sets the mood
• Draws attention to your product and makes it look better
• Makes your actor look better - softer lighting is kinder to imperfections

3-point lighting is a normal-looking scene with soft shadows and average colours. Using a 3-light setup to provide normal lighting across an entire object, the exact opposite of chiaroscuro. This is use in any normal scene with normal lighting.

Chiaroscuro is characterised by harsh lighting that creates an extreme contrast between different areas of the shot, such as a characters face. Can be used with colour.

Backlighting is when the scene is lit directly from behind, usually by some form of natural light, where it is used to create a silhouette. Can be used for a variety of effects.

Natural lighting can either be natural light coming from the sun, but it can also refer to a light source that has a light yellow or white hue. It is used in combination with other lighting effects (3-point fill).